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Straightforward and no-nonsense, this workshop enables you to get straight to the heart of financial and profitability challenges, demystify financial information and gain confidence and control when making business development decisions for your spa.
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Workshop Objectives
What will I learn?
The Business Leadership will enable you to:
- Explain and demonstrate how to conduct market research and complete a competitor analysis
- Complete a PEST and SWOT Analysis for your spa business
- Describe the key factors to be considered when creating a spa concept
- Create, implement and monitor a unique guest service journey that encourages guests to return
- Identify and explain financial terminology in the spa and hotel environment
- Read, analyse and interpret financial statements and assess the financial wellness of your business
- Set financial targets and key performance indicators
- Apply revenue management tools to maximise profitability in high demand situations
- Analyse variances against targets and describe actions to take that will positively impact on profitability
- Develop and implement marketing activities to increase capture rate, revenues and maximise your spa’s profitability
- Apply visual merchandising principles to encourage your clients to buy retail products
- Establish sales processes to motivate your team to sell products and services
Key Topics
- Market research - Understanding your market, competitors, customers and business
- Developing a compelling spa concept
- Delivering a special guest experience - Managing quality and measuring performance
- Analysing, interpreting and acting upon your financial statements
- Measuring your spa’s business performance - Benchmarking your business
- Creating a profitable spa business - Managing profit drivers
- Maximising your profits - Yield management for your spa
- Pricing strategies to harness maximum profit
- Marketing your business
- Increasing capture rate & average spend – Winning new business
- Tell everyone how good you are - Advertising and PR
- Influencing guests through merchandising
- Service that sells - Coaching and motivating your team to sell
- See other SpaLEAD™ workshops
View SpaLEAD™ information on SpaAsia website
For details about each workshop, please click on the links below;
 Download SpaLEAD™brochure (PDF File)
In case you experience difficulties with the link above, please contact us via e-mail at SpaLEAD@spaasia.com |
